![]() He is said to have thrown an iPod prototype into an office aquarium in a fit of pique because it was “too big”. Tales from within Apple’s walls speak of his blatancy and daily petulance. His way of thinking, and personality-infused leadership style, overshadowed his reputation as an asshole. Jobs famously described a computer as a “bicycle for the mind, a fabulous machine that could turn the muscle power of a single person into the ability to traverse a mountain in a day”. There is still a page on Apple’s website called “Remembering Steve”, where fans, friends and colleagues can post messages, with new ones popping up every few seconds.īut the magic of Apple lies in how its products - plus Jobs’s “product over profit” mindset - changed the way we live, work and play in such a seamless way, almost as if part of the natural evolution of the anthropocene. Even more than a decade after his death, it is difficult to dissociate the lore of two entities from each other. Jobs is synonymous with Apple, and Apple with Jobs. This year marks the 12th since the Apple co-founder and chief executive died of pancreatic cancer, at the age of 56, as well as 25 years of the iMac. The life of Steve Jobs was punctuated with milestones and iMacs. Jobs died in 2011 but the company, under Tim Cook, continues to flourish. He left the company for about 12 years but returned to Petulant, impatient, perfectionist: Steve Jobs began Apple in 1976 with Steve Wozniak. ![]()
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